310 W Broadway NYC

Mon-Fri, 9am-5pm EST


We're Idoni, a shoe company inspired by women's real-life, everyday adventures.  We’re founded on the fundamental belief that when it comes to shoes, women shouldn’t have to sacrifice comfort for style (or vice versa).  

Shop now
Comfort Redesigned

The Idoni furlane (fur-LAH-nay) shoe is a beautiful product with a beautiful history: we've taken a classic Italian shoe design, reimagined and updated it for your adventures (daily and beyond).

shop now
Effortless Elegence

We've designed our shoes to elegantly hug the lines of your foot and have built in an extra-cushiony innersole so you'll never have to worry about your feet getting tired before you do.

shop now
Italian Quality

Three magic words: "Made In Italy." The craftsmanship and artisanship of the Italian shoe industry is unparalleled. We've partnered with a small factory just two hours outside Venice to bring the Idoni furlane to you.


Andiamo @idoniveneto