1005 Langley St

Victoria, BC V8W 1V7

Mon-Fri, 9am-5pm

Our Mission

Italian Design & Quality, No Extra Costs

The name “Idoni” comes from the Latin idoneus, meaning “fit, suitable.”  Here at Idoni, we think that comfort shouldn’t have to be sacrificed for style, or vice versa. We think you shouldn’t have to fit your life to your shoes, your shoes should fit your life.

So with the goal in mind of making a shoe for you that is comfortable, stylish, and versatile, we traveled back to Italy, where quality in shoemaking is unsurpassed, and have partnered with a small factory in the northeast of Italy to bring the Idoni furlane to life.

We're obsessed with keeping things simple, especially costs. Your shoes shouldn’t pass through unnecessary hands before coming to you. Idoni cuts out what is simply unnecessary: from Italy, our furlane come direct to you.  There is no middleman, no distribution system, no anything that would add extra costs to you.  From the manufacturer, our furlane are transported to our warehouse, where they wait for you to pick them out online, before being shipped to you.  Extra costs, begone!